Our story
Swimwear created around confidence
QTrudy began with an insight that many people recognise: being able to swim does not always mean feeling completely confident in the water.
Sometimes we tire. Sometimes treading water takes more effort than expected. Sometimes we are returning to swimming after years away and would simply like a little reassurance. Traditional buoyancy aids can carry a stigma of their own, many swimmers who might benefit from a little support choose not to wear one at all, because they feel bulky, visible or unfashionable for everyday swimming.
QTrudy was created to sit between those two experiences: stylish adult swimwear with a new design featuring minimal foam aid, sewn discreetly into the design.
“The aim is not to replace swimming ability or essential safety equipment. It is to give able swimmers a gentle boost.”
Vision statement
A world where water is accessible, enjoyable and safe for everyone
We want to lead a global shift in the way people experience and interact with water, a future where swimming proficiency is no longer a barrier, but an opportunity for joy, adventure and growth. Through continuous innovation, collaboration and advocacy, we’re building a diverse range of styles that combine safety and style.
The problem we’re solving
Why we started QTrudy
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Self-confidence in the water is a global concern.
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Widespread lack of swimming skills.
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A vast number of swimmers are at risk who do not usually wear buoyancy aids.
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Every swimmer can be at risk, experienced and amateur.
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Traditional buoyancy aids can come with a stigma.
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Swimmers may feel self-conscious wearing flotation aids for casual swimming.
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Unfashionable for general swimming.
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A need for a more discreet and stylish solution for various age groups and skill levels.
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Cultural attitudes towards appearances
“I created this swimwear for able swimmers to be safer, to try to reduce the amount of drownings around the world - giving swimmers more time before getting tired while treading water, before help is required.”
— Trudy Townley, Founder
With thanks to our supplier Shazia and her brother in Pakistan, whose craftsmanship makes every QTrudy piece possible.
